DogHero, LatAm´s leading pet care marketplace, raises US$7 millon Series B led by, the world´s largest pet care company

March 19, 2019 Sao Paulo; Brazil – DogHero (, the Brazilian pet care marketplace that provides personalized dog boarding and walking services throughout Latin America, announced today it has closed a US$7 million Series B financing round led by, the world´s largest pet care company. Prior investor IGNIA Partners, a Mexican venture capital firm, also participated. The investment will allow DogHero to continue executing on its mission of making dog parenting easier, accelerating growth throughout LatAm, home to 100+ dogs.

Both DogHero and have played a role on reshaping the global pet care industry, building trusted networks of five-star dog sitters to simplify the way pet owners find and book pet care. Based in Sao Paulo, DogHero has 800,000 registered pets and a community of 16,000 dog hosts and walkers in 750 cities across Brazil, Argentina and Mexico. The Company continues to post solid growth rates, strengthening DogHero´s position as the undisputed leader in the region. The investment gives Rover exposure to the important Latin American market, consolidating its global footprint after it made forays in Europe, with the acquisition of DogBuddy. Founded in 2011 in Seattle, Rover is already active in the US, Canada, UK, France, Germany, Italy, Sweden, Norway, Spain, and the Netherlands.

It is a big day for DogHero: we know that we are in the right trajectory when the team that built the world´s largest pet sitter network decides to back our plans for Latin America”, said DogHero´s co-founder Eduardo Baer. “DogHero and Rover both share the mission of making dog parenting easier throughout the world. With this investment we are one step closer to fulfilling this mission, enabling us to bring our services to even more dog owners”.

“Our pets are family, and we´re dedicated to providing the best pet care for owners worldwide”, said Megan Teepe, Vice President GM of International. “As we continue to grow as the global leader, we´re pleased to develop a better understanding of the Latin American market. DogHero has proven record of success, as we look forward to joining them in their journey.”

In 2019, DogHero plans to roll out the new dog walking service in more cities throughout LatAm while also accelerating growth in the core dog boarding business. “We are glad to double down our support DogHero, a protagonist in the LatAm sharing economy with an outstanding team”, said Alvaro Rodriguez Arregui, co-founder and Managing Partner of IGNIA.  Customers love the product: 98% of them recommended DogHero to friends and family. “Our goal is to provide more solutions for dog owners while continuing to work on enhancing the current experience. That´s what drives us” said DogHero´s co-founder Fernando Gadotti.  In its four years since launching, DogHero received more than US$12 M in investments. Prior investors include leading LAtAm VC´s Kaszek Ventures (Argentina) and Monashees (Brazil) and Global Founders Capital from Germany.

About DogHero

Founded in 2014 in Sao Paolo, DogHero is a peer-to-peer services marketplace that connects pet owners to trusted sitters and walkers. With over 800,000 registered dogs, it´s backed by VCs Global Founders Capital (Geermany), IGNIA partners (México), Monashees (Brazil), Kaszek Ventures (Argentina) and, world’s largest pet care company. DogHero offers veterinary guarantee in case of any incident during the stay, a dedicated team of training and support of hosts, and other safety measures that make the pet experience the best possible. Anyone who is crazy for dogs and has a suitable and comfortable physical structure can apply to become a host. To learn more about DogHero, please visit  

Contact IGNIA

Jimena García-Cuéllar

Investor and Institutional Relations

Tel: +52 (55) 8000 7295


GoTrendier and Chicfy merge to create the largest second-hand fashion platform in Latin America and Spain

The companies are leaders in Mexico, Colombia and Spain, with more than 8 million users.

Mexico City, March 25, 2019: GoTrendier ( announces its merger with Chicfy (, the largest merger of second-hand fashion startups in the Spanish-speaking market. Driven by the same mission, to create an alternative to fast fashion and to build the largest second-hand fashion platform in the countries which they operate, the group will focus on continuing to accelerate its growth and to expand into new countries.

This merger is a great step that will allow both companies strengthen and boost their growth, as well as creating synergies in strategic areas such as technology, finance and marketing, which will allow the development of functionalities to generate a better experience for the user and to continue to scale in current markets. The objective is to create a large marketplace for buying and selling second-hand clothing in the Spanish-speaking market with the opening of new business subsidiaries in Latin America.

There is great potential in the second-hand fashion market, both companies already have more than 8 million users, with a catalog of garments that exceeds 12 million active products. In this last year, the combined activity has generated one million transactions with a transaction volume of €25 million, consolidating the business model in Europe and Latin America. Both business models are transactional, C2C (consumer to consumer), logistically integrated to provide users the best services by guaranteeing the quality of the products through the validation by the style team.

“The great beneficiaries of this merger will be the users, as the teams are strengthened with top-level professionals, with the main objective of improving the quality of service and experience. However, the operations will continue independently in each country”, expresed Belén Cabido, founder and CEO of GoTrendier.

“The success of a company is based on an exhaustive analysis of the business and how to correctly interpret the numbers, therefore, this union allows us to obtain business intelligence to help both companies to scale more quickly”, commented Jesús Monleón, CEO of Chicfy.

“Both GoTrendier and Chicfy have managed to be highly successful in the markets in which they operate, so this merger represents a great opportunity for growth, lowering costs, improving technologies, always with the focus of offering a quality experience for users” , said Christine Kenna, Partner at IGNIA.

“The purchase and sale of second-hand clothing among individuals is a model of success worldwide, and the second-hand clothing market is expected to move US$400 billion in 2022. With the merger of the two companies, we become the largest player in the Spanish-speaking countries”, says Luis Martín Cabiedes, Partner at Cabiedes & Partners

About Chicfy

Founded in Spain in 2013. Chicfy is the leading second-hand fashion marketplace in Spain for men, women and children. The main differentiating factor of Chicfy is the creation of a community based on second-hand fashion. The company has shareholders such as Luis Martín Cabiedes, business angels of seedrocket and for a few months, with GoTrendier. The consolidated team reaches 45 people who make this company a very efficient company in capital and that hopes to reach break even by the end of the year.

About GoTrendier

Founded in Mexico in 2016. GoTrendier has the largest second-hand fashion community in Latin America. The startup has a team of 20 people operating in Mexico, Colombia and Spain. Partners like Bonsai, Antai, Pedralbes from the beginning, later joining in a second round IGNIA, Banco Sabadell and Ataria Ventures. GoTrendier has raised more than €5 million, this last round aims to open new countries in Latin America.

Contact GoTrendier

Belén Cabido Aresti

Fundadora / CEO


Contact Chicfy

Jesús Monleón