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You don’t need to be told how important business development is. Here are a few collected resources to help you improve your sales and marketing processes and teams.


   General Tips & Strategy

   Building a Sales Team (Structure)

   Building a Sales Team (Compensation)


General Tips & Strategy


Content Marketing

Search Engine Optimization (SEO)

Marketing Training Programs

Software / Tools

CRM / Sales

Software Description
Hubspot is an all-in-one CRM integrating inbound marketing, sales, and customer service.
Airtable is a spreadsheet-database hybrid, with built-in CRM templates.

Pipedrive is a user-friendly sales CRM.

Streak is a Gmail-integrated CRM.

Salesforce Essentials is Salesforce's CRM for small businesses and start-ups.

Affinity is a relationship intelligence platform using AI and natural language processing to auto-populate your CRM pipeline and unlock introductions.

Insightly is a CRM integrating sales, marketing, and project management.

Copper is a Gmail-integrated CRM.

Marketing Automation

Software Description
Mailchimp is an all-in one marketing and campaign management platform for small businesses.

Marketo is marketing automation software for account-based marketing, powered by Adobe.

Salesforce Pardot is Salesforce's B2B marketing automation platform.

Conversational Marketing

Software Description
Intercom is a platform connecting customer messaging apps for sales, marketing, and support.
Drift is a conversational messaging chatbot for marketing and sales.

Outbound Messaging

Software Description
Mixmax is an email app that extends Gmails functionality and productivity for customer-facing teams.
SalesLoft is a sales engagement product integrating sales workflows, email, opportunity management, calendaring, and analytics, and call dialing and recording.

Apollo (formerly ZenProspect) helps use data and intelligence to increase qualified sales opportunities and conversions.

Other Software

This list of 30 top start-up marketing tools may give you additional ideas, complete with pricing and comparisons to competitors.